Westwood Cincinnati

An identity system for the Westwood community in Cincinnati, Ohio, which emphasizes collaborative nature of Cincinnati's largest neighborhood. The main logo deconstructs into individual identities for the community's many organizations through which residents can become actively involved.

sherwin williams impact AWARD • HONOrable mention 2019

In the News: City Beat

Westwood community identity system
Lisa K. Bambach © 2018

Westwood's identity painted on the Wardall Tank near the intersection of Boudinot and Wardall Avenues in Cincinnati, Ohio.
Design by Lisa K. Bambach © 2018
Photo by Henry Frondorf © 2019

DESIGNATED OUTDOOR REFRESHMENT AREA
In 2022, Westwood's Town Hall District was granted permission by the state and local governments to open a Designated Outdoor Refreshment Area, also known as a DORA. The Westwood DORA is a defined space at the heart of Westwood's business district, which allows people to purchase alcoholic beverages from participating businesses and enjoy them as they shop and relax at the newly refurbished town hall park.

Beverages are sold in DORA-specific cups, which outline the district guidelines.
Lisa K. Bambach © 2022

Window stickers promote purchasing DORA beverages at participating businesses.
Lisa K. Bambach © 2022

Window stickers promote the DORA, provide a link to the guidelines, and communicate the hours during which the DORA is active.
Lisa K. Bambach © 2022

DORA boundary sidewalk stickers are located at the perimeter of the district. Stickers were selected instead of vertical signage to minimize visual clutter and the addition of infrastructure.
Lisa K. Bambach © 2022

Signage for the Town Hall and children's play area indicate restricted areas within the DORA boundaries.
Lisa K. Bambach © 2022

COMMUNITY INSPIRATION
Community participants in the design process were inspired by the concept that their neighborhood was reminiscent of a quilt—that many people come together with their individual passions, histories, and visions to create the fabric of their community.

Westwood community and Westwood Coalition identities as counted cross-stitch.
Design and fiber art by Lisa K. Bambach © 2020

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